Asad Firdosy is fixated on quality. Or as he puts it less mildly "I've always been obsessed with perfection"
The Limitation of worlds is that they are a poor substitute for experience and Asad Firdosy's obsession with the quality of an object he designs. This is not accidental, its a critical part of his process. "As a product designer, I felt I had the duty to make my designs because I didnt want them to remain sketches in a sketchbook," he explains. "I need to see them physically. I need to live with them. I need to try them out and see where they take me". his Nagpur studio not only houses his design business and residence, but also serves as a kind of proving ground for his work - examples of which can be found i nearly every space over its 4 floors.
